Privacy policy

Last updated: 27 October 2026

Your privacy matters to us. In this policy we explain what personal data we collect when you visit our website or shop with us, why we do it and what rights you have. We process your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where it applies, the EU GDPR.

1. Who is responsible for your data?

Véluriaskin is the controller of your personal data.

Véluriaskin
Lindevägen 25B
775 52 Krylbo
Sweden

The easiest way to ask about your personal data is through our contact form.

2. What data do we collect?

  • Contact details: name, delivery and billing address, email address and phone number.
  • Order details: what you've bought, amounts, payment method and order history. Card details are handled by our payment providers. We never see them.
  • Communication: what you write to us, for example via the contact form.
  • Technical information: IP address, type of device and browser, and how you use the website. This is collected through cookies and similar technologies.

3. Why do we process your data?

  • To handle your order, including payment, delivery, returns and complaints.
    Legal basis: performance of a contract.
    Retention: as long as needed to complete the purchase and handle any complaints.
  • To comply with the law, for example accounting rules.
    Legal basis: legal obligation.
    Retention: accounting records are kept for seven years.
  • To provide customer service and answer your questions.
    Legal basis: legitimate interest.
    Retention: up to 12 months after the matter has been closed.
  • To send newsletters and offers if you have signed up for them.
    Legal basis: consent.
    Retention: until you unsubscribe, which you can do at any time via the link in our emails.
  • To show relevant adverts and measure how they perform, for example on Facebook and Instagram.
    Legal basis: consent via our cookie banner.
    Retention: according to each cookie's lifespan, or until you withdraw your consent.
  • To protect the website and prevent fraud.
    Legal basis: legitimate interest.
    Retention: as long as needed for the purpose.

4. Who do we share data with?

We never sell your personal data. We only share data with companies that help us run the shop, and only as much as is needed:

  • Shopify, which runs our online shop and checkout.
  • Payment providers, which handle your payment.
  • Delivery companies, which deliver your parcel.
  • Advertising platforms such as Meta (Facebook and Instagram) and Google, if you have consented to marketing cookies.
  • Providers of apps and services that we use on the website, for example for offers and reviews.
  • Authorities, when we are required to by law.

Some of these companies may process data outside the UK and the EU/EEA. When that happens, we make sure the transfer is protected with appropriate safeguards, for example the UK International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses.

In some cases Shopify is an independent controller of data collected when you shop. Read more in Shopify's privacy policy.

5. Cookies

We use necessary cookies so that the website and checkout work. We only use cookies for statistics and marketing if you have accepted them in our cookie banner. You can change your choice at any time via the “Cookie settings” link at the bottom of the page.

6. Your rights

You have the right to:

  • know what data we hold about you and receive a copy of it,
  • have inaccurate data corrected,
  • have your data erased, unless we are required to keep it by law,
  • ask us to restrict processing,
  • object to processing based on legitimate interest, and always to direct marketing,
  • receive your data in a machine-readable format (data portability),
  • withdraw your consent at any time.

Contact us via the contact form if you want to use any of your rights. We reply within one month.

7. Complaints

If you're unhappy with how we handle your personal data, you can complain to the Information Commissioner's Office (ICO), ico.org.uk. If you live in an EU country, you can instead contact the supervisory authority in that country.

8. Children

Our products and website are not aimed at children under 16. We do not knowingly collect data about children.

9. Changes

We may update this policy. The latest version is always available on this page, with the date it was last updated.